SanoRice Holding B.V.

SanoRice is a leading Dutch family-owned business and the world’s largest private label producer of rice, corn, and multi-grain cakes and snacks. Headquartered in Veenendaal, Utrecht, The Netherlands, SanoRice operates modern production facilities in Zottegem (Belgium), Borgo Vercelli (Italy), and Nowa Sol (Poland), collectively manufacturing over two billion products annually. With a strong focus on innovation, quality, and food safety, the company supplies major A-brands, retailers, and distributors in more than 40 countries. As a 100% private label manufacturer utilizing a specialized popping process, SanoRice continues to experience double-digit annual sales growth and aims to expand its leadership from Europe to the global market. The group comprises SanoRice Holding BV and its subsidiaries: SanoRice Netherlands BV, SanoRice Belgium NV, and SanoRice Italia SrL.