Sitto Intertrade Co., Ltd.

Chaao is a rice distributor under Sitto Seeds Co., Ltd. Founded in 2012, Sitto has established itself as a leading rice seed distributor, specializing in research and development of advanced breeding techniques. With decades of expertise in creating new rice varieties and enhancing existing ones, Sitto has built a strong foundation in agricultural innovation.

Chaao represents the next step in our journey—transforming Sitto’s resilient and great-tasting rice strains into premium rice products for consumers worldwide. Rooted in the combined efforts of our company, our farmers, and our nation, we expanded beyond seed distribution to cultivate and mill our very own rice varieties. The result is an exceptional product that is 100% pure and of the highest quality. With this vision, CHAAO rice was created with a singular purpose: to bring authentic, uncompromised Thai rice to global markets, meeting the growing demand for premium rice that remains natural and untouched.