Master Fruits

MASTER FRIGO was established in 1992 as a private company. From the beginning, its founder, owner, and director, Mr. Radoje Cvetić, aimed to build a business that reflects the values of a family-run enterprise, backed by independent private capital as a guarantee of trust and professionalism for partners. After nearly two decades of dedication and hard work, the company has achieved impressive results. MASTER FRIGO has long been recognized as the leading company in the refrigeration sector across the entire Podunavlje region. Drawing on extensive experience in refrigeration, design, and commissioning of numerous cooling systems and cold storage facilities in the region, MASTER FRIGO decided to leverage its market position, expertise, and the vision of its founder, Mr. Cvetić, to embark on new business ventures and expand its operations. Recognizing agriculture as a key pillar of Serbia’s future and given MASTER FRIGO’s active involvement in the food industry, the company acquired MASTER MILK dairy in Blace, southern Serbia, and MASTER FRUITS cold storage in Milićevo Selo near Arilje in 2010. From a legal standpoint, the cold storage with production facilities is now an integral part of MASTER FRIGO.