The Private Label Manufacturers Association (PLMA) Trade Show in Amsterdam is one of the most prominent global events for the private-label industry. Held annually at the RAI Amsterdam convention center, the event serves as a meeting ground for retailers, manufacturers, and suppliers to connect, share insights, and explore new opportunities. Whether you are a seasoned player in the private-label market or new to the concept, the PLMA Trade Show is an essential event for understanding the growing world of private-label products.
The PLMA Amsterdam Trade Show stands out for its exclusive focus on private-label products, which have become a dominant force in the global market. Unlike traditional trade fairs that cater to various product categories, this event zeroes in on private-label goods—products manufactured by one company and branded by another for sale. From food and beverages to cosmetics, household items, and even niche sectors like sustainable packaging, the show offers a detailed view of what’s driving the private-label industry forward.
Private-label products have gained immense popularity over the years, thanks to their ability to provide quality alternatives to branded goods at competitive prices. For retailers, these products offer opportunities for customization and enhanced customer loyalty. For manufacturers and suppliers, they open doors to lucrative contracts and sustained growth. PLMA Amsterdam acts as a bridge connecting all these stakeholders under one roof.
PLMA Amsterdam attracts a diverse audience, including retailers, manufacturers, and suppliers from over 80 countries. Retailers attend to discover new products, negotiate contracts, and stay ahead of consumer trends. Manufacturers showcase their capabilities to potential clients, ranging from supermarkets to specialty stores. Suppliers also find a platform to offer materials, ingredients, and packaging solutions essential for private-label production.
This dynamic gathering offers unmatched networking opportunities. Participants can establish partnerships, exchange ideas, and gain insights from industry experts. The trade show’s B2B focus ensures that every interaction is meaningful and geared toward advancing business objectives.
The PLMA Amsterdam Trade Show takes place annually at RAI Amsterdam, a world-class venue known for hosting large-scale international events. Typically held in May, the show spans two days of intensive networking, learning, and deal-making. Its strategic location in Amsterdam, a city with excellent global connectivity, makes it accessible to participants from all corners of the world.
Other important exhibitions in the b2b food industry are: SIAL, Biofach, Gulfood, Anuga and Vitafoods.
The trade show features a variety of activities designed to promote collaboration and innovation. The exhibition floor hosts thousands of booths where companies display their products and services. From organic food and premium cosmetics to innovative household products, the range of offerings is vast and diverse. Visitors can explore new trends, sample products, and engage directly with exhibitors.
Beyond the exhibition, the event includes seminars and workshops led by industry leaders. These sessions provide valuable insights into market trends, consumer behavior, and retail strategies. Topics often cover upcoming areas like sustainability, innovation in packaging, and the impact of digital transformation on private-label growth.
The event also features unique sections like the Idea Supermarket, where private-label products from leading retailers worldwide are showcased.
For businesses involved in the private-label sector, PLMA Amsterdam is much more than just a trade show—it’s a strategic opportunity. Attending the event allows participants to:
Whether you’re looking to source quality private-label goods or understand the broader dynamics of the market, this trade show provides the tools and connections needed to succeed.
Pictures on this page © Private Label Manufacturers Association International Council.
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