Every year in Amsterdam, PLMA's World of Private Label takes place. It is one of the top trade shows for private label products and suppliers. The event hosts over 2,500 exhibitors and more than 15,000 visitors from over 120 countries. It includes food, drinks, personal care items, and household goods. PLMA helps connect manufacturers with buyers from retail chains, supermarkets, e-commerce sites, and import/export companies.
For brands and sourcing experts, PLMA is the main spot to find ready-to-market private label options, discover OEM partners, and learn about private label trends in Europe and beyond.
Future PLMA events can be found through the following link: https://plmainternational.com/events
The show attracts a specific group of people, including purchasing managers, product developers, category specialists, and brand owners. Visitors represent supermarket chains, discount stores, pharmacies, and specialty shops, all looking for new ideas, flexibility, and affordable sourcing.
Many buyers attend to connect with reliable contract manufacturers, talk about custom products, and check production abilities. Others look for product expansions, new packaging ideas, and certified sourcing options like organic, vegan, or eco-friendly private label lines.
PLMA Amsterdam covers an extensive range of private label product groups, including:
These options show what customers want right now. They let buyers compare suppliers based on quality, certifications, innovation, and price.
Private label products must follow strict rules set by retailers. At PLMA, many exhibitors display certifications like IFS, BRCGS, EU Organic, Vegan, Fair Trade, and ISO 22716 for cosmetics. Buyers can review documents and speak directly with producers about quality.
With the growing focus on traceability, environmental impact, and retailer requirements, PLMA is an excellent event to assess production standards and the clarity of the supply chain.
As sourcing relies more on data, PLMA shows digital tools that improve supply chain efficiency and product transparency. Exhibitors offer solutions for traceability, digital product management, QR code tracking, and meeting regulations. These systems help procurement teams manage suppliers, speed up product launches, and stay in line with changing retail standards.
For buyers in regulated markets or those selling in several regions, these tools are crucial for launching products, conducting audits, and keeping track of certifications.
The private label market is growing in Europe. This growth is due to more consumer trust, retailer strategies to increase profit, and a demand for unique and high-quality products. By 2025, some key trends to watch include:
PLMA shows how suppliers and retailers are changing to meet these trends, from product creation to brand display and environmental goals. Other important exhibitions in the b2b food industry are: SIAL, Biofach, Gulfood, Anuga and Vitafoods.
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