Anuga is a big trade show held every two years in Cologne, Germany. It is one of the most important events in the food and beverage industry. The show features over 7,800 exhibitors and around 170,000 visitors from 200 countries. It is an important place for food manufacturers, importers, retailers, wholesalers, and foodservice operators to meet.
Anuga is known for its organized structure and clear layout. It focuses on new ideas, compliance, and efficient sourcing. This makes it especially useful for B2B buyers looking for new suppliers, private label options, and updates on global industry trends.
The anuga food fair draws many B2B professionals. This includes purchasing managers, sourcing teams, product developers, and compliance officers. Buyers attend to find certified suppliers, check production capacity, compare certifications, and look at private label and export offers. It is important for those in European retail, distribution, wholesale, and institutional sectors.
Many visitors use Anuga's digital exhibitor list to plan their meetings ahead of time. They can filter suppliers by region, certification, or product type. This helps them save time and focus better on sourcing.
One of Anuga's strengths is that it has ten specialized trade shows in one location. Each hall focuses on a specific product category, making it easier for buyers to find and compare suppliers in their area. The zones include:
If you need EU-certified organic suppliers, bulk ingredients, or private label manufacturers, this layout makes it easy to find what you want. Many buyers plan factory visits or sampling sessions during the event using their shortlists from each area.
For B2B buyers with a specific interest to meet regulatory rules, the Anuga trade show is an important place to check supplier documents and certifications. Anuga exhibitors are often better able to display their certifications in person and provide more details. Most of the exhibitors hold one or more of the following certifications:
Talking directly about quality systems, audit procedures, and documentation at the show is important. It helps create transparency that is essential for sourcing in sensitive or regulated markets.
Anuga shows how technology is changing food supply chains. Exhibitors and speakers offer tools like product tracking systems, AI tools for planning purchases, and tools to measure CO₂ footprints and manage sustainability goals.
These tools help companies that source products from different countries, need clear tracking, or must meet new rules on sustainability and labeling.
Anuga gives B2B buyers direct access to certified producers. This makes it easy to compare suppliers, sample products live, and quickly check documents and production standards. It is a valuable place for making sourcing decisions, especially when looking for manufacturers ready for export or starting private label brands.
For buyers looking for new ideas, clear costs, or ways to lower risks, Anuga provides a well-organized space to review offers, start contracts, and track global trends in one of Europe's most reliable food industry locations. Other important exhibitions in the b2b food industry are: SIAL, PLMA, Gulfood, Biofach and Vitafoods.
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