Cranberries Wholesale

What are Cranberries?

Cranberries (Vaccinium macrocarpon) are small, vibrant red berries known for their tart flavor and nutrient-dense profile. Native to North America, cranberries are traditionally associated with the fall season but are now consumed year-round in multiple formats, from fresh and dried to juice and puree. Their antioxidant content and versatility in both sweet and savory applications have made them increasingly popular in global food and beverage markets.

Whether used in traditional holiday dishes or as functional ingredients in health-oriented foods, cranberries hold a central place in both the retail and industrial food sectors. Their high demand across snack, bakery, beverage, and supplement industries makes them a valuable product for suppliers and buyers worldwide. Cranberries pair well with blueberries, cherries, or apples in trail mixes, salads, and bakery items.

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Types, Varieties & Forms of Cranberries

Available in multiple forms, they are widely used in bakery products, snack mixes, cereals, and nutritional bars.

• Whole dried cranberries – Intact berries, typically sweetened; used in snacks, salads, and baking
• Sliced dried cranberries – Thin cuts for uniform distribution in cereals and bars
• Chopped cranberries – Small pieces ideal for granola, muffins, and mixes
• Cranberry powder – Ground from dried or freeze-dried cranberries; used in drinks, supplements, and flavoring
• Infused dried cranberries – Soaked in apple juice or sugar syrup before drying for enhanced sweetness and softness
• Freeze-dried cranberries – Crisp texture with minimal moisture, used in gourmet snacks and cereals.

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Harvest Season of Cranberries

The cranberry harvest season varies by hemisphere but generally occurs in the fall, aligned with peak freshness and supply chain efficiency:

• Northern Hemisphere – In the U.S. and Canada, the harvest runs from September through November, with peak volume in October.
• Southern Hemisphere – In countries like Chile and Argentina, cranberries are harvested from March to May, providing off-season availability for Northern Hemisphere buyers.

Understanding seasonal cycles enables optimized sourcing and inventory planning for businesses working with fresh, dried, or processed cranberries.

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Producing Countries

Global cranberry production is concentrated in North and South America, with emerging growth in Europe:

• United States – The world’s second-largest producer, with key growing states including Wisconsin, Massachusetts, and New Jersey.
• Canada – Canada a The largest producer, especially in Quebec and the Maritime provinces.
• Chile – A significant supplier for counter-seasonal demand, expanding rapidly in global exports.
• Europe – Countries like Latvia, Germany, and Lithuania are increasing cranberry production for niche and organic markets.

In 2020, global production reached approximately 740,000 metric tons, making cranberries a major force in the international fruit trade.

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Trends & Industry Insights

Cranberries have evolved from a seasonal product into a global superfruit. Their high antioxidant levels, vitamin C content, and functional health properties have driven demand in:

• Health food markets
• Functional beverages
• Natural sweeteners and snacks
• Nutraceutical and supplement industries

Historically consumed during holidays in North America, cranberries are now embraced worldwide in everyday snacking and cooking. The expansion of clean-label and low-sugar food trends has accelerated innovation around dried cranberries, natural juice, and organic cranberry ingredients.

Buyers are also prioritizing sustainably sourced and certified organic cranberries, reflecting growing environmental and ethical consumer preferences.

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Cranberry Manufacturers

Dried cranberry manufacturers play a key role in supplying this popular fruit ingredient for snack products, trail mixes, cereals, bakery fillings, and functional food applications. On Nutrada, verified suppliers offer conventionally dried and infused cranberries, typically sweetened with apple juice or sugar, to balance tartness and improve shelf stability. Processing methods include air drying and vacuum drying, often followed by light oiling to prevent clumping. Manufacturers focus on uniform moisture content, color, and size, ensuring compatibility with automated production lines and export markets. Buyers on Nutrada can filter for partners offering allergen-safe environments, organic processing lines, and tailored specifications for large-scale or branded product development.

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Bulk Cranberries

Nutrada helps businesses source cranberries in bulk formats tailored to their operations, including, 11.34kg and 25 kg sacks of dried cranberries or palletized  berries for retail or foodservice. Bulk purchasing options support snack producers, beverage manufacturers, and foodservice distributors in maintaining product consistency and competitive pricing.

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Private Label Cranberries

For brands seeking to introduce cranberry-based products under their own label, Nutrada partners with suppliers that offer private label solutions, such as branded packaging for dried cranberries. In addition they may support custom labeling and white-label solutions.

Furthermore, private label services include formulation, packaging design, labeling compliance, and logistics support.

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Organic Cranberries

The global organic cranberry market is growing rapidly, driven by demand for pesticide-free, non-GMO ingredients. Nutrada connects buyers with certified organic cranberry producers offering USDA Organic, EU Organic, or local certification, depending on origin.

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Find Cranberry Suppliers on Nutrada

Looking for trusted cranberry suppliers? Nutrada provides a global sourcing platform that connects you with reputable cranberry producers from the U.S., Canada, Chile, and beyond. Whether you need cranberries for snacks, beverages, bakery, or supplements, Nutrada simplifies your procurement with product traceability, quality assurance, and flexible formats.

Sign up today to explore bulk, private label, and organic cranberry options for your food business.

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