How a 32-year-old plant protein supplier found the B2B visibility platform they were looking for
The Ingredients Experts is a German-based distributor of plant-based proteins and functional ingredients, headquartered in Freiburg. Founded in 1992, the company has over 32 years of experience supplying the food industry with high-quality raw materials, from pea and rice proteins to vegetable extrudates and gluten-free flours. With BRC, ISO 9001, and organic certifications, they serve food manufacturers across Europe developing everything from meat alternatives to sports nutrition products.
For established B2B suppliers, visibility is a constant balancing act. Trade shows happen a few times a year, but buyers search for ingredients year-round. The challenge: how do you stay visible to procurement teams between events?
"We've used platforms like Europages before, but they're very broad. You're listed next to companies that have nothing to do with B2B food ingredients. We wanted something more focused."
In an industry where buyers increasingly start their search online, and where AI tools like ChatGPT are now recommending suppliers, being present on the right platform matters more than being present everywhere.
Through Nutrada's B2B ingredient marketplace, The Ingredients Experts gained a dedicated profile page showcasing their full product range to qualified buyers. Key benefits include:
B2B-only focus: No consumer noise — only professional food industry buyers
Dedicated supplier page: All products, certifications, and contact details in one place
Growing platform visibility: Consistent traffic growth tracked via industry tools like Semrush
Qualified inquiries: Direct requests from companies actively sourcing ingredients
"We tracked Nutrada's growth in Semrush and saw the numbers going up consistently. For us, that's a signal that this platform is serious about B2B. We consider it the best in the industry right now."
Since joining Nutrada, The Ingredients Experts has received inquiries from major food companies, including Danone. For them, the value is clear: buyers can find everything they need on one dedicated page, without the clutter of generalist platforms.
"It helps when clients can find our full range in one place. That's what we were looking for, focused B2B visibility, not just another listing somewhere."
Benjamin Winterhalter & Tino Heiden
The Ingredients Experts | Freiburg, Germany
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