Pantelic

The Pantelić brothers, based in Kraljevo, have established a successful fruit production and export business rooted in strong relationships with local growers. They started by developing their own strawberry plantations and building a cold storage facility, ensuring full control over quality and freshness. Through formal contracts with subcontractors, they created a system where all parties benefit, built on shared interests and mutual reliability. Their approach reflects the broader reality of Serbian fruit production—while the quality is consistently high, market demands vary by country, and secure purchasing agreements are essential for long-term success. Pantelić collects strawberries, raspberries, blackberries, plums, and apricots from growers located within a 30-kilometer radius of their cold storage facility in Kraljevo. This proximity ensures optimal freshness and product integrity. By working closely with local cooperatives and cold stores, they have streamlined the supply chain from farm to market. Their success lies in maintaining strong, trust-based partnerships with producers while meeting the evolving expectations of international buyers.