Guarana

What is Guarana?

Guarana comes from a climbing plant native to the Amazon rainforest, where the seeds are harvested and processed into various forms. The seeds have a slightly bitter taste and are primarily used for their unique properties, making them a staple in energy drinks, health supplements, and wellness products. Guarana’s natural origins and versatile uses make it a valuable ingredient for businesses looking to expand their product range with something distinctly Amazonian.

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Types and Forms of Guarana

Guarana is commonly available in two primary forms: powder and whole seeds. Each type serves different purposes, depending on the intended application.

• Guarana Powder: Guarana powder is made by drying and finely grinding the seeds, resulting in a smooth, brownish powder. The powder form is highly popular in the supplement and beverage industries, as it easily blends into drinks, capsules, or other formulations. Its concentrated form provides a convenient way to incorporate guarana into a variety of products.‍
• Guarana Seeds: Whole guarana seeds are less common but are valued in niche markets, often used by manufacturers seeking the raw ingredient for custom processing. Whole seeds offer flexibility for companies that prefer to control the grinding and processing to suit their own specifications. Guarana seeds are also sold in artisanal markets, where they may be ground fresh for culinary or supplement uses.

Harvest Season of Guarana

The harvest season for guarana typically falls between October and January, aligning with the Amazon’s dry season. During this period, the guarana fruits ripen and are harvested by hand to ensure quality and freshness. The seeds are then removed, dried, and either processed into powder or kept whole, depending on the end-use requirements. This seasonal cycle influences supply, with many suppliers coordinating efforts to maintain year-round availability.

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Producing Countries

Brazil is the primary producer of guarana, particularly the Amazonas and Bahia regions, which have ideal conditions for cultivating high-quality guarana plants. Brazil’s longstanding expertise in guarana cultivation and processing makes it the leading exporter, supplying markets worldwide with both raw seeds and processed powder.

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The global guarana market was valued at USD 7.28 billion in 2023 and is projected to reach USD 10.75 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period 2024–2030.

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Trends & History

Guarana has a deep-rooted history in Amazonian cultures and has gained popularity globally as an ingredient in energy products. With the rise of natural and plant-based ingredients, guarana is increasingly used in energy supplements and beverages. The trend toward natural alternatives in wellness and sports products has further driven demand for guarana, especially in the powdered form that integrates well with various formulations.

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In Brazil, more than 25% of soft drinks sold contain guarana as a primary ingredient, highlighting its cultural importance in the region.

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Guarana Wholesale

For companies looking to source quality guarana products, Nutrada offers an extensive platform to connect with reputable guarana suppliers, exporters, and wholesalers. Whether you require fine guarana powder or raw seeds, Nutrada helps you find reliable suppliers who meet quality standards. Use Nutrada to secure trusted guarana suppliers suited to your business’s specific needs.