Guarana

What is Guarana?

Guarana comes from a climbing plant native to the Amazon rainforest, where the seeds are harvested and processed into various forms. The seeds have a slightly bitter taste and are primarily used for their unique properties, making them a staple in energy drinks, health supplements, and wellness products. Guarana’s natural origins and versatile uses make it a valuable ingredient for businesses looking to expand their product range with something distinctly Amazonian.

If you’re looking for other energy-boosting options, maca powder is a widely used alternative that offers sustained energy without caffeine.

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Types and Forms of Guarana

Guarana is commonly available in two primary forms: powder and whole seeds. Each type serves different purposes, depending on the intended application.

• Guarana Powder: Guarana powder is made by drying and finely grinding the seeds, resulting in a smooth, brownish powder. The powder form is highly popular in the supplement and beverage industries, as it easily blends into drinks, capsules, or other formulations. Its concentrated form provides a convenient way to incorporate guarana into a variety of products.‍
• Guarana Seeds: Whole guarana seeds are less common but are valued in niche markets, often used by manufacturers seeking the raw ingredient for custom processing. Whole seeds offer flexibility for companies that prefer to control the grinding and processing to suit their own specifications. Guarana seeds are also sold in artisanal markets, where they may be ground fresh for culinary or supplement uses.

Harvest Season of Guarana

The harvest season for guarana typically falls between October and January, aligning with the Amazon’s dry season. During this period, the guarana fruits ripen and are harvested by hand to ensure quality and freshness. The seeds are then removed, dried, and either processed into powder or kept whole, depending on the end-use requirements. This seasonal cycle influences supply, with many suppliers coordinating efforts to maintain year-round availability.

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Producing Countries

Brazil is the world’s largest producer and exporter of guarana, accounting for the vast majority of global supply. The state of Amazonas and the region of Maués are particularly renowned for their guarana production, where traditional farming practices and ideal growing conditions ensure premium quality. Other countries, including Venezuela and Colombia, produce guarana on a smaller scale, often focusing on local consumption rather than export markets.

The global guarana market was valued at USD 7.28 billion in 2023 and is projected to reach USD 10.75 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period 2024–2030.

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Trends & History

Guarana has been used for centuries by indigenous Amazonian tribes, who prized the seeds for their ability to enhance energy and focus. The seeds were often ground into a paste and mixed with water to create an energizing beverage. Guarana’s traditional uses laid the foundation for its introduction to global markets in the 20th century.

Today, guarana is a staple ingredient in energy drinks and performance-focused supplements. More than 25% of soft drinks sold contain guarana as a primary ingredient, highlighting its cultural importance in the region. Also its natural caffeine content, coupled with a reputation for sustained energy release, makes it highly appealing to consumers seeking alternatives to coffee or synthetic stimulants. The demand for guarana has expanded into plant-based and clean-label products, aligning with consumer preferences for natural and functional ingredients.

Sustainability has become a growing focus in guarana farming, with many producers emphasizing fair trade and organic practices. Innovations include guarana-infused teas, pre-workout supplements, and even cosmetics, showcasing its versatility beyond energy drinks. Guarana is often paired with complementary superfoods like maca and green tea to create synergistic blends that target both energy and wellness.

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Guarana Wholesale

For companies looking to source quality guarana products, Nutrada offers an extensive platform to connect with reputable guarana suppliers, exporters, and wholesalers. Whether you require fine guarana powder or raw seeds, Nutrada helps you find reliable suppliers who meet quality standards. Use Nutrada to secure trusted guarana suppliers suited to your business’s specific needs.