With centuries of traditional use and growing recognition as a functional superfruit, partnering with reliable goji berry suppliers is essential for brands developing wellness products, snacks, or supplements. Nutrada connects you with verified producers offering premium goji berries in dried, powdered, and extract forms. Whether you're sourcing conventional or organic material, our platform simplifies comparison by origin, format, and certifications.
Goji berries, also known as wolfberries, come from the Lycium barbarum plant and are traditionally cultivated in China. These small, red-orange fruits offer a naturally sweet yet slightly tart flavor and are rich in antioxidants, vitamins, and essential amino acids. They are commonly used in teas, snack foods, breakfast blends, and wellness supplements.
Goji berries are often paired with acai or inca berries in superfood products to enhance antioxidant content and diversify flavor profiles. Their nutritional density and long shelf life have made them a staple in the health food industry.
Goji berries are commercially available in several forms:
The two most commonly sourced forms are dried berries and powder, both offering flexibility across food, beverage, and wellness applications.
Black goji berries (Lycium ruthenicum Murr.) originate mainly from northwest China and are known for their high anthocyanin content. They deliver a deep purple hue when infused in liquid and offer a more delicate, sweet-tart flavor compared to red goji berries. While rarer and often more expensive, black gojis are valued for their antioxidant profile and niche appeal. Science shows that black goji berry anthocyanins (BGA) protect against oxidative stress.
Goji berries are graded by size based on the number of berries per 50 grams:
Larger berries typically command a premium price due to their visual appeal and soft texture, making them ideal for retail packaging.
Goji berries are harvested between August and October, when fully ripe. They are hand-picked to preserve their shape and quality, then sun-dried or mechanically dried depending on the region and processor.
China remains the dominant producer, particularly in the Ningxia and Xinjiang regions. These areas benefit from optimal growing conditions and advanced processing infrastructure, ensuring consistent grading and drying standards. While other Asian countries produce smaller volumes, China leads the global supply chain for both conventional and organic goji berries.
Historically used in traditional Chinese medicine, goji berries have gained international traction in the superfood market. Their inclusion in plant-based snacks, powdered blends, and clean-label formulations reflects modern demand for nutrient-dense, natural ingredients. However, it is also utilized in skincare products for their antioxidant and anti-inflammatory properties. The Asia-Pacific market is leading the market due to the booming food & beverage industry and increasing health awareness. Europe is projected to register significant growth during the forecast period.
Wholesale goji berries are commonly used in trail mixes, cereals, teas, and supplements. Rich in zeaxanthin, beta-carotene, iron, and fiber, they are suitable for a wide range of health-focused products. Nutrada offers access to goji berries manufacturers providing dried berries, powder, and juice powder, typically packed in 10–25 kg food-grade bags with full documentation, including COAs, pesticide analysis, and heavy metal reports.
Sourcing in bulk is ideal for manufacturers producing bars, granola, drink mixes, or capsule formulations. Suppliers on Nutrada can be filtered by country of origin, berry grade, and processing standard. Bulk goji berries are vacuum-sealed in kraft bags or food-safe cartons to protect freshness during shipping and storage.
For brands entering the market, private label goji berry options include ready-to-sell packaging in 100g, 250g, and 500g sizes. Whether in berry, powder, or blended form, Nutrada suppliers offer support with packaging, labeling compliance, and logistics to help you bring your superfood product to market quickly and professionally.
Organic-certified goji berries are grown without synthetic inputs and meet USDA and EU Organic standards. They are available as dried berries, powders, or extracts. Nutrada connects you with organic-certified producers offering traceable supply chains and premium packaging that preserves product integrity and bioactivity.
Whether you’re sourcing dried berries, extracts, or ready-to-sell private label formats, Nutrada helps you connect with reputable goji berry suppliers. Our platform enables easy comparison by format, certifications, and quality specs.
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