Goji Berry

Goji berries, also known as wolfberries, are small, red-orange berries originally grown in Asia and are widely used across the globe as a premium ingredient. With their unique flavor and versatility, goji berries are incorporated in various product formulations, including dried berries, powders, and extracts. On this page we provide a closer look at the specifics of goji berry grading, available sizes, and the different forms of goji berry products on the market.

What is Goji Berry?

Goji berries are the fruit of the Lycium barbarum plant, traditionally cultivated in China. Known for their naturally sweet, slightly tart flavor, goji berries are often dried and used in snacks, teas, and culinary applications. Goji berries come in various sizes and grades, which affect their flavor profile, texture, and overall appearance, making grading an important factor in product selection.

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Sizes and Grading of Goji Berries

Goji berries are typically graded by their size, with larger berries considered premium quality due to their plump texture and visual appeal. The grading is based on the number of berries per 50 grams, with the largest berries commanding higher prices and preferred in high-end applications.

280-380 Count: These are large, premium-grade goji berries with a plump, soft texture. This size is highly valued for snack foods, gourmet culinary use, and direct consumption.
380-500 Count: This mid-sized grade offers a balance between quality and cost, making it ideal for bulk ingredients, trail mixes, and teas. These berries are slightly smaller but still retain a soft, chewy texture.
500-700 Count: Smaller berries often used in processed foods or for further grinding into powders. While they are not as visually striking, they offer the same flavor and are economical for bulk food production.

These size distinctions allow buyers to select goji berries based on their specific needs, from large, visually appealing berries for retail to smaller, cost-effective sizes for food processing.

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Goji Berry Powder

Goji berry powder is made by drying and finely milling the berries, resulting in a bright red-orange powder with a mildly sweet flavor. The powder form is popular for food products, supplements, and even cosmetics due to its concentrated taste and easy integration into formulations. Goji powder is convenient for adding color and flavor to smoothies, baked goods, and health-focused products, as it dissolves readily and offers flexibility in product design.

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Harvest Season of Goji Berries

Goji berries are typically harvested from late summer to early autumn, with the harvest season extending from August to October. During this period, the berries are carefully picked to avoid bruising, then dried to preserve their quality. This seasonal harvesting contributes to the distinct taste and appearance of goji berries available on the market.

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Producing Countries

China is the largest producer of goji berries, particularly in the Ningxia and Xinjiang regions, known for their optimal growing conditions. These areas have specialized processing facilities that ensure consistent grading, drying, and quality standards. Smaller quantities are also produced in other parts of Asia, though Chinese goji berries remain the most widely exported.

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The global goji berry market has been expanding significantly, driven by demand for superfoods. The market is projected to grow at a compound annual growth rate (CAGR) of around 6-7% from 2021 to 2026, reflecting its rising popularity in health and wellness markets worldwide.

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Trends & History

Goji berries have been used in Asia for centuries and are now a popular ingredient in various global markets. The demand for versatile, natural ingredients has brought goji berries into the spotlight, especially as they are included in premium snacks, superfood blends, and plant-based products. The trend toward natural colorants and flavoring has further increased interest in goji berry powder, which provides a convenient way to incorporate goji berries in various forms.

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Goji Berry Wholesale

For businesses seeking high-quality goji berry products, Nutrada offers a trusted platform to connect with reliable goji berry suppliers, exporters, and wholesalers. Whether you require large, premium berries or fine goji powder, Nutrada helps you find reputable suppliers who meet quality standards. Rely on Nutrada to source dependable goji berry products that align with your business requirements.