Ashwagandha Wholesale

What is Ashwagandha?

Ashwagandha is a perennial plant native to India and parts of Africa and Asia. It is considered one of the most important herbs in Ayurveda due to its adaptogenic properties, helping the body better manage stress, fatigue, and immune response.

Also known as "Indian ginseng," the root is a staple of traditional medicine and is gaining traction in the modern herbs & spices sector for adaptogenic use. It is frequently blended with brahmi, mucuna, and moringa in stress-relief products.

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Types, Varieties & Forms of Ashwagandha

Ashwagandha is available in several processed forms tailored to food, supplement, and cosmetic applications:

• Ashwagandha Root Powder – Finely milled from dried roots, ideal for capsules, smoothie blends, herbal drink mixes, or powdered supplements.
• Ashwagandha Extract – A concentrated form, typically standardized to a specific withanolide percentage (e.g., 2.5% or 5%), used in capsules, tablets, and functional beverages for targeted efficacy.
• Ashwagandha Capsules / Tablets – A ready-to-use format for supplement brands looking to source finished products or bulk capsules for private label.
• Ashwagandha Tea – Dried roots or infusion blends designed for calming, restorative tea formulas.

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Harvest Season of Ashwagandha

Ashwagandha is typically harvested once per year during the cooler months, from October to January. During this period, the roots have reached full maturity and maximum potency. Post-harvest, the roots are cleaned, sun-dried, and either ground or extracted for further processing.

Sourcing during or immediately after the harvest season ensures access to the freshest, most potent material, important for manufacturers relying on active compound levels like withanolides.

Producing Countries

India is the largest producer of ashwagandha, accounting for approximately 80% of global production. It is also cultivated in parts of Africa, the Middle East, and Central Asia. India’s diverse climates, particularly in regions like Rajasthan, Madhya Pradesh, and Uttar Pradesh, contribute to the herb's potency and quality. The Indian subcontinent's long history with ashwagandha ensures that it remains the top choice for global suppliers. Other notable producers include:

• Nepal
• Sri Lanka
• Pakistan
• Afghanistan
• Certain regions of Africa and the Middle East

These regions provide favorable conditions for root growth, and India remains the most trusted source due to its long-standing use, cultivation expertise, and established export infrastructure.

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Trends & History

Ashwagandha has been used for over 3,000 years in Ayurveda for its rejuvenating and restorative benefits. In modern wellness markets, it is gaining momentum as a functional adaptogen used to support stress relief and mood regulation as well as immune health and inflammation management.

Recent global interest in adaptogens, plant-based wellness, and functional nutrition has driven exponential growth in the demand for clean-label, high-potency ashwagandha. Supplement brands, tea producers, and wellness product manufacturers are increasingly incorporating this herb into their formulations.

According to market research, the global ashwagandha market is expected to grow at a CAGR of over 10%, with increased consumer interest in natural stress relief and immunity support leading the trend.

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Ashwagandha Manufacturers

Wholesale ashwagandha is available in multiple forms and concentrations to meet the needs of supplement manufacturers and superfood and beverage companies. At Nutrada, you can source powder, leaves and roots in organic and conventional quality. The typical shelf life is about 18–24 months under cool, dry storage conditions. We advise to request full documentation (COA, MSDS, heavy metal reports) from our verified ashwagandha manufacturers.

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Bulk Ashwagandha

For large-scale food and supplement production, bulk ashwagandha provides consistent quality and cost efficiency. Available in bulk bags of 20 to 25 kilograms. Nutrada helps you compare origin, certifications, and processing methods to ensure the best fit for your product line. Bulk supply helps manage ingredient costs while maintaining formulation standards.

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Private Label Ashwagandha

Ashwagandha is a popular hero ingredient in vegan wellness supplements and sleep and stress-relief blends. Private label opportunities include capsule bottles, pouches and jars. Nutrada connects you with private label suppliers who offer full-service packaging and labeling, allowing you to bring ashwagandha products to market under your own brand.

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Organic Ashwagandha

Organic-certified ashwagandha is grown without synthetic inputs and meets USDA, EU Organic, or India Organic standards. Ideal for clean-label brands, organic ashwagandha is available in root, leaves and powder. Traceability, batch testing, and full regulatory documentation are available to support compliance in multiple global markets.

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Find Ashwagandha Suppliers on Nutrada

Sourcing premium ashwagandha has never been easier. Nutrada’s B2B platform connects your business with verified ashwagandha suppliers from India and beyond. Compare certifications, extract concentrations, product formats, and packaging options all in one place.

Sign up today to access a trusted network of global ashwagandha suppliers and meet your sourcing needs with confidence.

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